Agency: Acxiom
Location: Little Rock, Ark.
Year Founded: 1969
Number of offices:
2009 Revenue: Global $1.277 billion, US $1.096 billion
Web site: www.acxiom.com
Key executive: John Meyer, CEO/President
Major discipline/capability: Direct marketing; strategy; consulting; audience management, multichannel marketing technologies (email, mobile, website personalization); media planning and SEO, SEM; digital creative; database marketing and segmentation; analytics and measurement, data and customer data integration.
Key clients: Sprint, Rodale, Lowe’s, Comcast, Marriott Vacation Club, FedEx, Sprint, Wyndham, Unilever
Latest trends: Multichannel marketing, Integrated Marketing Solutions, Audience Engagement, Consumer Experience Personalization
