Agency: 360i
Location: New York
Year Founded: 1998
Number of offices: 7 offices in 2 countries
2009 Revenue: N/A
Web site: http://www.360i.com
Key executive: Bryan Wiener, CEO
Major discipline/capability: Digital Strategy, Search Marketing, Social Marketing, Media, Web site Design & Development
Key clients: The Coca-Cola Company, NBC Universal, Kraft Foods, Oreo, H&R Block, Ralph Lauren, JCPenney, E*TRADE Financial, Red Roof Inn
Latest trends: Economic circumstances inspired marketers to seek out better data and more efficiencies in their direct marketing programs. Technology was central in this trend as analytics, measurement and achieving maximum ROI became more important than ever before. In 2010 we expect this trend to continue, with new tools emerging to provide more personalized, engaging experiences with consumers in online spaces.
Notable new campaigns: Marvel Entertainment “Create Your Own Comic Website” (Website Creative & Technology); H&R Block “Search Engine Marketing Campaign” (SEM); The Coca-Cola Company “Sprite Back to School Campaign” (Social Media)
