Hitmetrix - User behavior analytics & recording

ABR 2009: Razor

Top executive: Dave Kirwan and Tom Cole, co-presidents

Year founded: 2003

Headquarters: Addison, TX

Number of offices: 5

Web site: www.razordriven.com

Major disciplines: Marketing strategy; data consulting and analytics; database marketing; customer acquisition; customer retention; loyalty; customer relationship marketing; interactive marketing; e-mail; digital campaigns; online promotions; Web site development

Key accounts: Rent-A-Center, Domino’s, The Cheesecake Factory, Baskin-Robbins

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