ABR 2009: Hawkeye

“We try not to think of it as direct, even though this is our heritage. We try to think about how you maximize the communication value of all channels for your target audience, and, in this day and age, deliver an exciting and relevant product to a customer that generates brand excitement. To help us accomplish this, we try to hire people who have a curiosity about how things work with the customer and dig deep into what is the brand connection with that customer.”
— Steven Dapper, founder and chairman

Hawkeye has a strong heritage in data analytics and disseminating complex information to large customer bases, with dedicated practices for the financial services and high-tech arenas. Four years ago, digital work accounted for 10% of the business, while today it’s 65% of what the agency does, including developing products in the social networking and personalized URL spaces.

Year founded: 1999

Headquarters: Dallas, TX

Number of offices: 5

Web site: www.hawkeyeww.com

Major disciplines/capabilities: Interactive marketing; channel marketing; experiential marketing, direct marketing

Key accounts: Hewlett-Packard, Alltel, Cisco, Microsoft, American Airlines, The North Face

Current agency challenges: To propose projects and initiatives to clients that will show immediate results with last effects; integrating offline and online initiatives and getting the balance of online to offline marketing investment dollars right; maximizing all channels for the biggest benefit. 

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