ABR 2009: Haggin Marketing

“As consumers work their way down the purchase funnel to the point of transaction, that’s our starting point. We’re turning things upside down and beginning assignments with a question: How will the work we do be measured? It’s with that perspective that we focus our digital and direct and data capabilities around the objective of driving transactions.”
— Jeff Haggin, CEO and president

Founded in 2001, Haggin Marketing sees the consumer relationship as the cornerstone of a successful brand. Because the agency is independent and not part of a holding company, it sees itself as able to better collaborate, be more integrated and be more organized than others in the space. Personalization and a one-to-one focus are key for Haggin.

Year founded: 2001

Headquarters: Mill Valley, CA

Number of offices: 6

Web site: www.hagginmarketing.com

Major disciplines/capabilities: Direct and digital marketing, e-mail, community marketing as well as strategy and analysis.

Key accounts: Adidas, American Express, AT&T, Autodesk, Bare Necessities, Chipolte, Dell, eBay, Experian, Kmart, Naturalizer, Office Depot, Sears, SkyMall, Sunglass Hut, USAA

Current agency challenges: Haggin sees the postal increases as a challenge for its clients’ ROI. Because of this, the agency will have a greater shift from offline to online in the coming year.

Biggest 2009 industry trends: Haggin sees expanded efforts happening in social network marketing as well as community and mobile marketing.

Top executives:
Jeff Haggin, CEO & president; Mike Wychocki, EVP; Mark Swedlund, SVP; Greg Carter, SVP; Valter Calamita, CFO

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