“A lot of what drives this agency is accountability. We’re accountable to our clients and our employees not only from a performance basis as far as numbers, but also how we operate. When we make a commitment, it’s a contract for us and defines the culture of the organization, and clients see that.”
— Spyro Kourtis, president/CEO
The Hacker Group started off as a direct mail agency in 1986 but quickly evolved into a multichannel direct response agency that prides itself on its analytics and data capabilities. The agency is so focused on measurability that it has developed a proprietary methodology called PowerTest, which rapidly tests several campaign elements at once.
Year founded: 1986
Headquarters: Seattle, WA
Holding company: Interpublic Group of Companies
Number of offices: 1
Web site: www.hackergroup.com
Major disciplines: Direct, digital and e-mail.
Key accounts: AT&T, EmblemHealth, Highmark, Kawasaki, Medica, RSA Conference, The Standard
Biggest challenge: Finding talented, experienced employees