“Direct marketing is any one-to-one communication, but the digital medium has completely revolutionized DM, and it will continue to do so. We’ve lived through the era of e-CRM and the e-mail marketing revolution and now we’re in the middle of the social media marketing boom. I’m also excited about direct to mobile and location-based marketing, which will be another revolution in the industry and one that will move direct marketing to the next level.”
— David Jones, Global CEO, EuroRSCG
EuroRSCG was founded in 1991 with a technology focus and sees itself as a leader in the tech revolution. Today, the agency prides itself on telling brand stories through digital experiences that resonate enough with consumers that they want to pass that story on through digital media. By fully integrating its ‘digital at the core’ philosophy, Euro is one of the fastest growing digital agencies and is owned by Havas, a worldwide advertising and communications group.
Year founded or merged: 1991
Holding company: Havas
Headquarters: New York
How many offices: 233 in 75 countries
Web site: www.eurorscg.com
Major disciplines/capabilities: advertising, digital, direct, search, e-mail, data, analytics, PR, design and CRM.
Key accounts: Air France, Charles Schwab, Heineken USA, IBM, Jaguar, Kraft Foods, L’Oréal, LVMH Louis Vuitton, PSA Peugeot Citroën, Sprint
Current agency challenges: Like many other agencies, Euro RSCG cites the economy as one of its biggest hurdles to overcome this year.
Biggest 2009 industry trends: The agency says that as digital marketing services are the most measurable, they’ll prove vital to any client’s integrated approach. EuroRSCG’s shift in this direction will continue in the coming year.
Top execs: David Jones, global CEO; Remi Babinet, global chief creative officer; Matt Ryan, global chief marketing officer; Matt Atkinson, global chief executive officer, 4D; Ron Bess, COO, Euro RSCG North America
