Top executives: Jerry McRuer, founder and president; Skip Reed, founder and CEO
Year founded: 1994
Headquarters: Marina del Rey, CA
Holding company: Diversified Agency Services (OMC)
Number of offices: 2
Web site: www.directpartners.com
Major disciplines/capabilities: Direct communications digitally and offline; database creation, analysis, maintenance
Key accounts: Sony PlayStation; Barclay’s Global Investors; Cox Communications — Arizona; Pedigree Puppy Food; Tiger Woods Foundation; Xoom; eMusic
