Data-driven marketing services provider Abacus said yesterday that it selected MicroStrategy Inc. to offer enhanced database reporting and analysis for its clients.
MicroStrategy, McLean, VA, a provider of business intelligence software, anchors the Abacus ClearEDGE marketing database solution, designed to improve how multichannel merchants plan, coordinate and manage targeted marketing campaigns.
Using MicroStrategy, Abacus helps clients — catalogers, specialty retailers and business-to-business marketers from various industries — collect, manage and interpret data, letting them improve customer acquisition and retention with direct access to transactional data.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters