The American Association of Advertising Agencies named Stephen Gordet Associates, Miami, as agency of record for the AAAA National Yellow Pages Trademark Program.
Stephen Gordet is to educate AAAA member agencies of the benefits of participating in this program with National Yellow Pages Advertising. In the program, member agencies can list under the AAAA trademark in Yellow Pages directories. Available for a few years, this branding option for AAAA agency members largely has been underused.
So, Stephen Gordet's goal is to make AAAA member agencies aware that they can associate themselves with the leading advertising trade body through a trademark listing.