As a consumer, I will say that I am a simple person to market to. All I need is an offer for something I’m interested in at a decent price, and I will most likely take a serious gander at it.
Amazon, I think, is very good at maintaining its customer relationships and targeting them with good offers. It’s really very simple, if you tell me about products available similar to one I’ve bought recently, the odds are I will be interested.
Amazon recently sent me an e-mail informing me that I can receive 32% off The Essential Amazing Spider Man volume 9, due to be released Sept. 17, by preordering it.
The Essential series reprints early issues of Amazing Spider Man in large collections of 23 issues each. For those of us fans of our friendly neighborhood web slinger who want to read Spidey’s early adventures, but can’t or won’t shell out several thousands of dollars to buy the original issues, these are a great product.
As someone who bought Essential Amazing Spider Man volume 1 from Amazon, I like getting an offer such as this; in fact I didn’t even know there was a new volume due to be released until reading the Amazon e-mail. I’ll probably take them up on their offer.
If you’ve seen a campaign that made you make a purchase recently, and want to talk about why it was effective, let me know at [email protected], and we may be able to feature it in our Direct Choice column, which highlights good (and not so good) DM.