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A 2014 Snapshot of Social Media Marketing

Most marketers today place high value on social media. In fact, the 2014 Social Media Marketing Report from Social Media Examiner shows that out of the more than 2,800 people surveyed, 92% say social media is crucial to their businesses. That’s up from 86% just last year.

2014 has proven to be the year of social media marketing, with innumerable campaigns designed to boost digital sharing and brand loyalty through social. Particularly interesting is the widespread social adoption, activity, and continued innovation from Fortune 500 companies. A recent study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows that about 80% of the Fortune 500 companies are now active on Facebook and Twitter.

As marketers prepare their strategies for 2015, they should be pay close attention to these industry leaders to identify emerging social trends in the coming year. Below you’ll find a few highlights of Fortune 500 companies that are not only infusing social into their broader marketing plans, but also are currently dominating the social scene.

DID YOU KNOW: A 24-hour, promoted trend on Twitter costs about $200,000. (jeffbullas.com)

DID YOU KNOW: Blogs are 63% more likely to influence purchase decisions than magazines. (Optimind Technology)

DID YOU KNOW: 401 companies in the F500, or about 80%, have Facebook pages; they come from all 72 represented industries in the index. (University of Massachusetts Dartmouth)

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