1:00 – 2:00 p.m. EST
Critical multichannel marketing strategies for customer retention and growth
Not only does it cost less to retain than acquire customers, but it’s often more profitable to build wallet share from established customers, as well. So how can you significantly increase response rates among established customers? Greg Grdodian, CEO of Reach Marketing, will reveal best practices for driving customer action through:
• Customer profiling and prospect cloning
• Effective calls-to-actions and the Interest Offer Urgency principle
• Branding, timing, and segmentation
• Landing page optimization
You’ll learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share. Don’t miss this opportunity to learn what it takes to increase marketing ROI. Register today!
Featured Speaker:
Greg Grdodian
CEO, Reach Marketing
Greg Grdodian brings 19 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing.
Greg devoted the first 16 years of his career to Infogroup/Edith Roman where he developed industry-leading, multichannel products. He then joined Crain Communications where he was credited with securing triple digit audience growth by optimizing the firm’s digital products and services. Greg’s latest move to Reach Marketing in 2012 has propelled the company’s stellar growth as the industry’s leading integrated marketing company.
Because Greg’s experience covers a broad spectrum of technological knowledge and marketing expertise, he embodies the Reach philosophy of integrated marketing. His clients get the combined benefit of outstanding customer service and innovative concepts.
