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5 Executives to Emulate on Social Media

Brand social media accounts will likely continue to rank among the most important tools for successful businesses as we move further into the 21st century. I assume most marketers would agree, given the pervasive presence of Twitter’s “Follow” plug-in on myriad company websites. However, marketers—especially those C-level or higher—can sometimes underestimate the power of their personal social media accounts. CEO.com reports that 68% of Fortune 500 CEOs have absolutely zero presence on social networks; nearly the exact same figure from the same study last year.

These figures, to me, are downright jarring. Imagine such numbers in 2020, which will certainly be well into the next phase of digital maturation. It behooves modern marketers to begin to carve out their social niche now. Should they refuse to change, marketers run the risk of alienating themselves—and their brands—from reaching a rapidly expanding demographic that’s grown up with and continues to interact in a digital environment; one where brands, celebrities, family, and friends are equally a simple Twitter handle or hashtag away.

Here are five examples of active and engaged executives using social media.

Mark Benioff, CEO of Salesforce

Phil Spencer, Head of Xbox

Shuhei Yoshida, President of Worldwide Studios at Sony

Marissa Mayer, CEO and President of Yahoo

Russell Simmons, Cofounder of Def Jam

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