40 Under 40 2016: Kim Lewis, Golfsmith International

Kim Lewis, VP, omnichannel marketing, Golfsmith International, 37

Kim Lewis spearheads the award-winning omnichannel marketing group at Golfsmith International, ensuring a seamless brand experience across all customer touchpoints for the largest specialty golf retailer in the world.

She oversees brand and creative, e-commerce, CRM, marketing execution, community engagement, and store environment across the Golfsmith USA and Golf Town Canada brands.

What has been your proudest career accomplishment to date?

Successfully building Golfsmith’s cross-channel customer database from the ground up, and helping guide the company’s transition to an omnichannel focus, allowing us to communicate with, and market to, our customers in a new way.

What’s the best piece of advice you can give to future 40 Under 40 honorees?

If you aren’t making mistakes, you aren’t trying enough new things. Just don’t make the same mistake twice, take responsibility when you are wrong, and share the credit when things go well.

What do you hope to accomplish in the next five years?

I hope to continue leading the retail shift to an omnichannel experience driven by customer preferences. I’m focusing on marketing and e-commerce, but I look forward to helping develop the next-generation of in-store experiences and end-to-end converged commerce solutions.

What is one interesting fact about you that few people know?

I grew up wanting to be an underwater archaeologist, and I helped recover artifacts from a Dutch shipwreck in the Dominican Republic during two summers in middle school.

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