40 Under 40 2016: Dio Favatas, Truth Initiative

Currently, he serves as MD of digital marketing at Truth Initiative, where he is pioneering the use of machine learning and marketing intelligence to power brand engagement, activation, and direct response.

What has been your proudest career accomplishment to date?

Being honored as a DMN 40 Under 40 recipient is an awesome accomplishment. Also, being named one of the top 100 digital content marketing influencers worldwide by Onalytica was pretty awesome, too.

What’s the best piece of advice you can give to future 40 Under 40 honorees?

Never shy away from taking calculated risks. Taking risks can lead to success and to failure. But failure is not bad because learning from it will lead to success.

What do you hope to accomplish in the next five years?

I hope to successfully launch a semi-automated, targeted, direct response, and brand-driven marketing apparatus.

What is one interesting fact about you that few people know?

I was born to immigrant parents in Washington, DC, on the Fourth of July.

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