Tuesday, February 10
1:00PM ET/10:00AM PT
Search via mobile has surpassed desktop search. More customers are now finding you via their smartphones than ever before. This shift is driving change in marketing budgets, ROI calculations, and the way businesses operate. The big question is this: What’s does this mean for marketing in 2015?
McKay Allen, Director of Content and Communications, LogMyCalls
McKay is a respected marketer and demand gen expert. He has spoken at events across North America including SMX, Social Media Strategies Summit, and SES.
He has authored articles in Search Engine Journal, Mobile Marketer, Mobile Marketing Watch, Target Marketer, Search Engine Watch, and Social Media Examiner He has placed content on MSNBC, Forbes.com and even the Salesforce blog. He has even been hailed as a ‘Marketing Jedi’ and ‘one-man lead generation powerhouse’ by Direct Marketing News.
Currently, McKay is the Director of Content and Communications. In a previous life he was a TV news anchor and reporter.