4 Pillars of Search Engine Marketing Success

Tuesday, September 22
2:00PM EST/11:00AM PST

Register Now!


Sponsored by:



For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. Why? Because organic search drives 64% of all web traffic.

Trends in search marketing can change just as frequently as Google algorithm changes, but the constant changes can seem less daunting with the right foundation in place. Join Martin Laetsch of Act-On Software as he discusses the blueprint for the 4 pillars of search engine success.

This session will cover:

  • The importance of content in search
  • How to optimize for mobile and responsive design
  • Developing the perfect search strategy
  • How to adapt to changes
  • And more!

Featured Speakers:

Martin Laetsch
Director of Online Marketing 
Act-On Software

Martin Laetsch is the Director of Online Marketing at Act-Software. Act-On Software is the world’s fastest growing marketing automation company; its cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere – from small, simple and direct, to complex globally implemented programs.  Act-On was recently named to Forbes’ Annual Ranking of America’s Most Promising Companies. Martin is a marketing strategy leader with more than 15 years of experience with prominent companies guiding product management and marketing. While at Intel, Martin defined, built, and managed the world’s first enterprise-class search marketing program that became a standard for managing digital marketing programs for many of the Fortune 500 companies including Dell, IBM, HP, and P&G.

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