Trump Organization employee and “The Apprentice” winner Bill Rancic will be the keynote speaker at the Chicago Association of Direct Marketing's 51st Annual Direct Marketing Days and Expo in April.
Rancic will keynote the show on April 8 at a luncheon. Monica Luechtenfeld, executive vice president of strategy and development at Office Depot, is scheduled to be the opening keynote speaker April 7. The conference (www.cadm.org), which will be held at Chicago's Navy Pier, attracts direct marketers primarily from Chicago and the Midwest.
This year's show will feature regular sessions on Hispanics, interactive, database, creative, direct response television, production and integrated marketing.
Session speakers will represent companies such as Geoscape International, e-tailing Group, The Callahan Group, aQuantive's Drivepm, JP Morgan Chase Bank, CoolSavings, Chicago Tribune, Allstate, SlackBarshinger, ING Direct and Experian Marketing Services as well as the U.S. Postal Service.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters