Imagine that you could listen, like a fly on the wall, to millions of people – your customers, employees, competitors, partners, and the media – as they talk about your business, your advertising, and your products. Now imagine that you could use this up-to-the-minute information to determine what your customers want, how they want it … and what they're willing to pay for it. This is the power of the blog.
Basing your business decisions on customer feedback and market intelligence is probably the smartest business move you could ever make. And Web logs, also known as blogs, are allowing companies to do just that. In fact, blogs have the potential not only to change the way you communicate with customers, raise your visibility, and get you direct customer feedback, but they can also transform the way your company does business internally.
Using blogs can help you reduce e-mail overload, facilitate the brainstorming process to generate new ideas more quickly, and simplify a variety of project management tasks. Blogs are so powerful that to say they will revolutionize your business is an understatement – blogs have the power to create businesses, change the course of political history, and transform the way the mainstream media looks at itself.
http://www.dmnews.com/pdffiles/blogmarketing.pdf
