Wednesday, June 10
12:00PM EST/9:00AM PST
Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don’t yet know the rules of the SEO road.
Join Linda West, Group Manager of Demand Generation and Rachel Rosin, Marketing Programs Manager, both of Act-On Software as they show how and where writers can play a role in SEO, and walks you through 3 simple steps to optimize your content for search engines.
- How to research and select keywords
- Tips for refining your keyword selection
- How to incorporate keywords into your content
- And so much more!
Group Manager of Demand Generation
Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness at Act-On Software. Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world’s largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. With extensive experience in traffic generation, lead nurturing, and lead scoring, Linda’s expertise is focused on content strategy and digital lead generation. Follow Linda on Twitter at @misslindawest.
Marketing Programs Manager
Rachel Rosin is responsible for the development and execution of webinars and email campaigns designed to attract, capture and nurture prospects and leads. She is also a key player in content development for lead and pipeline cultivation, with a focus on increasing conversion rates.