25th Annual Caples Awards

Here is a list of first-place Caples winners. For a complete list of winners, go to www.caples.org.

BEST OF SHOW

Campaign Consumer: Multi Media

Entry Name: Nike Football “The Scout”

Creative Director: Borja Orozco

Copywriters: Maria Chica, Carles Alcon

Art Directors: Albert Muñoz, Paul Paixa

Production Managers: Joseph M. Merchan, Marcos Prats

Agency: CP Comunicaci Proximity, Spain

Client: Nike

TELEVISION OVER $250,000

Entry Name: Voodoo

Creative Directors: Randy Belcher, Ken Spera

Copywriter: Gail Offen

Art Director: Nino DiPilla

Production Manager: Janet Mockard

Agency: Donor, United States

Client: Progressive Auto Insurance

DIRECT MAIL STANDARD/UNDER $400 C/$500 B

Entry Name: Say Aaahhh

Creative Directors: Alistair McAlpine, Scott Smith

Copywriters: Scott Smith, Alistair McAlpine

Art Director: Alistair McAlpine

Production Manager: Tamara Belamy

Agency: Rapp Collins, Australia

Client: Volkswagen Australia

DIRECT MAIL DIMENSIONAL/UNDER $5 EACH

Entry Name: The Stick Pack

Creative Director: David Bell

Copywriter: Stephen Flewell-Smith

Art Director: Mark Roper

Production Manager: none given

Agency: Mercerbell PTY Ltd., Australia

Client: Landrover Australia

DIRECT MAIL CUSTOMER RETENTION

Entry Name: Customer Repurchase Mailing

Creative Directors: Arthur Parshotam, Roddy Kerr

Copywriter: Arthur Parshotam

Art Director: Roddy Kerr

Production Manager: Deborah Whitehead

Agency: Draft Worldwide London

Client: Saab Great Britain

COLLATERAL/ALTERNATIVE MEDIA CONSUMER NONPROFIT

Entry Name: Stick

Creative Director: Dylan Taylor

Copywriter: Dave King

Art Director: Gavin McCloud

Production Manager: Fiona Rooney

Agency: M&C Saatchi, Australia

Client: Sydney Dogs Home

OUT OF HOME CONSUMER NONPROFIT

Entry Name: Stick

Creative Director: Dylan Taylor

Copywriter: Dave King

Art Director: Gavin McCloud

Production Manager: Fiona Rooney

Agency: M&C Saatchi, Australia

Client: Sydney Dogs Home

DIRECT MAIL STANDARD BUSINESS UNDER $400 C/$500B

Entry Name: Brown Says, How About Some M&Ms?

Creative Director: Valerie Foley

Copywriter: Eric Dome

Art Director: Constance Eisele

Production Manager: Lenore Harris

Agency: The Martin Agency, United States

Client: UPS

DIRECT MAIL STANDARD BUSINESS UNDER $400 C/$500B

Entry Name: Just Some of the Things We Do to Change Behaviour.

Creative Director: Jim Thomas

Copywriter: Jim Thomas

Art Director: Chris Rambridge

Production Manager: Gary Spence

Agency: Clemenger BBDO Direct, New Zealand

Client: Clemenger BBDO

DIRECT MAIL DIMENSIONAL BUSINESS NON-PROFIT UNDER $400 C/$500B

Entry Name: Dos por Dos

Creative Director: Mia Silva

Copywriters: Cristina Sanchez, Dickie Soriano

Art Director: Wowie Villaflor

Production Manager: Edmar Villaflor

Agency: BCD Pinpoint Direct Marketing, Philippines

Client: Philippine Animal Welfare Society

OUT OF HOME BUSINESS

Entry Name: Data Consultancy

Copywriters: Lee Parkinson, Jim Thomas

Art Directors: Chris Rambridge, Sarah Hodgetts

Production Manager: none given

Agency: Clemenger BBDO Direct, New Zealand

Client: Focus 1:1

E-MAIL CUSTOMER RETENTION

Entry Name: Ad Guy

Creative Director: Tom Hudder

Copywriter: Mark Motley

Art Director: Kris Wright

Production Manager: Dave Hart

Agency: Rodgers Townsend, United States

Client: Rodgers Townsend

CAMPAIGN CONSUMER SINGLE MEDIA

Entry Name: Swan Dive — Country Club — Rodeo Drive

Creative Director: Hal Tench

Copywriter: Bob Meagher

Art Directors: Pat Wittich, Claiborne Riley, Cody Spinadel

Production Manager: Jenny Schoenherr

Agency: The Martin Agency, United States

Client: Radisson Seven Seas Cruises

CAMPAIGN CONSUMER MULTI MEDIA

Entry Name: 101 Reasons to Change Your Home

Creative Directors: Paul Taylor, Robin Sinclair

Copywriters: Oliver Devaris, Sandra Galiazzo, Paul Kennedy, Anna Constanti

Art Directors: Tony Banks, Tan Gout Nee, Graham Johnson

Production Managers: Pat Vitetta, Karen Muxworthy

Agency: M&C Saatchi, Australia

Client: ANZ Bank

CAMPAIGN CONSUMER MULTI MEDIA NONPROFIT

Entry Name: St. Louis Black Repertory Company Subscription Campaign

Creative Directors: Erik Mathre, Tom Hudder

Copywriters: Ryan McMichael, Mark Motley

Art Directors: Debbie Steppig, Cheryl Sparks

Production Managers: Ron Copeland, Kris Wright

Agency: Rodgers Townsend, United States

Client: St. Louis Black Repertory Co.

CAMPAIGN BUSINESS SINGLE MEDIA

Entry Name: NEWA Web Launching

Creative Directors: Oscar Rojo, Luis Ballester

Copywriter: Veronica Fontana

Art Directors: Jesus Santiuste, Gregorio Serna

Production Manager: Carlos Trujillo

Agency: FCBi, Spain

Client: RTVE S.C.

CAMPAIGN BUSINESS SINGLE MEDIA NONPROFIT

Entry Name: Recycle People

Creative Director: Valen Soto

Copywriters: Elisabeth Gilberga, Gabriel Cadalan

Art Director: Juan Belón

Production Manager: Valen Soto

Agency: DEC BBDO, Spain

Client: Fundació Éxit

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