Here is a list of first-place Caples winners. For a complete list of winners, go to www.caples.org.
BEST OF SHOW
Campaign Consumer: Multi Media
Entry Name: Nike Football “The Scout”
Creative Director: Borja Orozco
Copywriters: Maria Chica, Carles Alcon
Art Directors: Albert Muñoz, Paul Paixa
Production Managers: Joseph M. Merchan, Marcos Prats
Agency: CP Comunicaci Proximity, Spain
Client: Nike
TELEVISION OVER $250,000
Entry Name: Voodoo
Creative Directors: Randy Belcher, Ken Spera
Copywriter: Gail Offen
Art Director: Nino DiPilla
Production Manager: Janet Mockard
Agency: Donor, United States
Client: Progressive Auto Insurance
DIRECT MAIL STANDARD/UNDER $400 C/$500 B
Entry Name: Say Aaahhh
Creative Directors: Alistair McAlpine, Scott Smith
Copywriters: Scott Smith, Alistair McAlpine
Art Director: Alistair McAlpine
Production Manager: Tamara Belamy
Agency: Rapp Collins, Australia
Client: Volkswagen Australia
DIRECT MAIL DIMENSIONAL/UNDER $5 EACH
Entry Name: The Stick Pack
Creative Director: David Bell
Copywriter: Stephen Flewell-Smith
Art Director: Mark Roper
Production Manager: none given
Agency: Mercerbell PTY Ltd., Australia
Client: Landrover Australia
DIRECT MAIL CUSTOMER RETENTION
Entry Name: Customer Repurchase Mailing
Creative Directors: Arthur Parshotam, Roddy Kerr
Copywriter: Arthur Parshotam
Art Director: Roddy Kerr
Production Manager: Deborah Whitehead
Agency: Draft Worldwide London
Client: Saab Great Britain
COLLATERAL/ALTERNATIVE MEDIA CONSUMER NONPROFIT
Entry Name: Stick
Creative Director: Dylan Taylor
Copywriter: Dave King
Art Director: Gavin McCloud
Production Manager: Fiona Rooney
Agency: M&C Saatchi, Australia
Client: Sydney Dogs Home
OUT OF HOME CONSUMER NONPROFIT
Entry Name: Stick
Creative Director: Dylan Taylor
Copywriter: Dave King
Art Director: Gavin McCloud
Production Manager: Fiona Rooney
Agency: M&C Saatchi, Australia
Client: Sydney Dogs Home
DIRECT MAIL STANDARD BUSINESS UNDER $400 C/$500B
Entry Name: Brown Says, How About Some M&Ms?
Creative Director: Valerie Foley
Copywriter: Eric Dome
Art Director: Constance Eisele
Production Manager: Lenore Harris
Agency: The Martin Agency, United States
Client: UPS
DIRECT MAIL STANDARD BUSINESS UNDER $400 C/$500B
Entry Name: Just Some of the Things We Do to Change Behaviour.
Creative Director: Jim Thomas
Copywriter: Jim Thomas
Art Director: Chris Rambridge
Production Manager: Gary Spence
Agency: Clemenger BBDO Direct, New Zealand
Client: Clemenger BBDO
DIRECT MAIL DIMENSIONAL BUSINESS NON-PROFIT UNDER $400 C/$500B
Entry Name: Dos por Dos
Creative Director: Mia Silva
Copywriters: Cristina Sanchez, Dickie Soriano
Art Director: Wowie Villaflor
Production Manager: Edmar Villaflor
Agency: BCD Pinpoint Direct Marketing, Philippines
Client: Philippine Animal Welfare Society
OUT OF HOME BUSINESS
Entry Name: Data Consultancy
Copywriters: Lee Parkinson, Jim Thomas
Art Directors: Chris Rambridge, Sarah Hodgetts
Production Manager: none given
Agency: Clemenger BBDO Direct, New Zealand
Client: Focus 1:1
E-MAIL CUSTOMER RETENTION
Entry Name: Ad Guy
Creative Director: Tom Hudder
Copywriter: Mark Motley
Art Director: Kris Wright
Production Manager: Dave Hart
Agency: Rodgers Townsend, United States
Client: Rodgers Townsend
CAMPAIGN CONSUMER SINGLE MEDIA
Entry Name: Swan Dive — Country Club — Rodeo Drive
Creative Director: Hal Tench
Copywriter: Bob Meagher
Art Directors: Pat Wittich, Claiborne Riley, Cody Spinadel
Production Manager: Jenny Schoenherr
Agency: The Martin Agency, United States
Client: Radisson Seven Seas Cruises
CAMPAIGN CONSUMER MULTI MEDIA
Entry Name: 101 Reasons to Change Your Home
Creative Directors: Paul Taylor, Robin Sinclair
Copywriters: Oliver Devaris, Sandra Galiazzo, Paul Kennedy, Anna Constanti
Art Directors: Tony Banks, Tan Gout Nee, Graham Johnson
Production Managers: Pat Vitetta, Karen Muxworthy
Agency: M&C Saatchi, Australia
Client: ANZ Bank
CAMPAIGN CONSUMER MULTI MEDIA NONPROFIT
Entry Name: St. Louis Black Repertory Company Subscription Campaign
Creative Directors: Erik Mathre, Tom Hudder
Copywriters: Ryan McMichael, Mark Motley
Art Directors: Debbie Steppig, Cheryl Sparks
Production Managers: Ron Copeland, Kris Wright
Agency: Rodgers Townsend, United States
Client: St. Louis Black Repertory Co.
CAMPAIGN BUSINESS SINGLE MEDIA
Entry Name: NEWA Web Launching
Creative Directors: Oscar Rojo, Luis Ballester
Copywriter: Veronica Fontana
Art Directors: Jesus Santiuste, Gregorio Serna
Production Manager: Carlos Trujillo
Agency: FCBi, Spain
Client: RTVE S.C.
CAMPAIGN BUSINESS SINGLE MEDIA NONPROFIT
Entry Name: Recycle People
Creative Director: Valen Soto
Copywriters: Elisabeth Gilberga, Gabriel Cadalan
Art Director: Juan Belón
Production Manager: Valen Soto
Agency: DEC BBDO, Spain
Client: Fundació Éxit
