Naviant Technology, Newton Square, PA, a customer relationship services provider announced that 24/7, New York, an Internet media company, has selected it to design and develop its next-generation ad targeting database system, which is intended to enhance 24/7 Media's suite of e-marketing services offered to advertisers and Web publishers.
The goal for 24/7 is to provide marketers with the means to develop integrated campaigns which may include regional online and radio advertising backed by in-bound telemarketing and outbound e-mail follow-up.
