24/7 Real Media released a network edition of Open AdStream 6.
This extends the ad management platform to cater to the needs of vertical and specialized online ad networks, the NewYork company said. It is designed to cut down on operational costs by streamlining and automating ad networks’ backend processes.
The ad stream’s interface allows networks and affiliate publishers to monitor campaigns in real time, accept or decline scheduled advertising and choose relevant advertisers. Settlement and fulfillment are tracked through the service and a client can produce reports on revenue share or CPM relationships.
The latest edition of the software provides ad networks with technology used by 24/7 to manage its own network.