Dialpad.com Inc., Santa Clara, CA, yesterday signed a strategic Web site affiliation agreement with 24/7 Media Inc., New York. The deal makes 24/7 Media Dialpad.com’s third-party ad sales group. Dialpad.com is a free Internet phone service company.
Under the terms of the agreement, 24/7 Media will use its sales strength to represent Dialpad’s free calling service to advertisers and agencies. In addition to selling run-of-site banners, 24/7 will leverage Dialpad.com’s CallerDirect targeting capabilities by delivering more efficient advertising products that are premium-priced and provide more relevance to users.