24/7 Media, New York, said yesterday that it agreed to form a joint marketing venture with Chinadotcom Corp., Hong Kong, which will be called AwardTrack Asia. The new entity will be a private-label loyalty program that allows Web retailers and content providers to issue reward points to customers who make online purchases, complete surveys or view promotions.
Points will be issued and redeemed in real time using 24/7 Media’s AwardTrack technology and AwardPoint currency. The service will be provided on Chinadotcom’s online network and Web affiliates of 24/7 Media Asia.
