24/7 Media Inc. is offering SelectMessaging, a new opt-in e-mail marketing service that lets marketers offer their customers customized e-mail-based content such as newsletters and alerts.
The company said Emusic.com is one of the first to use SelectMessaging, which the Internet music firm is employing on its RollingStone.com site.
Emusic.com sends customized entertainment information to customers via e-mail newsletters and alerts. Customers can opt in to receive information on more than 10,000 music artists that RollingStone.com offers at its MyRS section. Once the subscriber defines the content he wants to receive, SelectMessaging allows Emusic.com to personalize the information.
“RollingStone.com subscribers and site visitors can receive e-mail updates and alerts specific to the musicians, movies and message boards they are interested in,” said Bob Ferdman, RollingStone.com's interactive director.
24/7 Media said SelectMessaging uses XML-based feeds to gather subscriber information in real time from client Web sites and to gather e-mail content from the clients. The service also offers reporting capabilities and the ability to track responses, analyze customer actions and measure the results of e-mail campaigns.
The company also plans to roll out SelectContent, an additional feature to the SelectMessaging service that lets marketers build customized categories by segmenting similar customer groups by interests, locations or other segmentations.