24/7 Media Inc. said yesterday that it is adding two interactive marketing services to its portfolio — the Scratch 'N' Win Game Card and the Grouped Promotional Solution Sweepstakes.
The New York company said its online version of the classic offline promotion tool, the Scratch 'N' Win Game Card, involves more customization than other, similar products.
The GPS Sweepstakes allows marketers to share the cost of a large grand prize with other companies while running separate branded sweepstakes. It also provides each company with its own branded registration page and does not share captured opt-in information with any other company, 24/7 Media said.
These services are available through 24/7 Promotions, the online promotions division of 24/7 Media.