List marketing specialists 21st Century Marketing and Ralph Stevens Associates LLC have formed a strategic alliance to pitch complementary services to prospective mailers.
The duo will offer services like list management and brokerage, data processing, database management and other direct marketing tools. Support for the alliance came right from the top: 21st Century boss and DM veteran David O. Schwartz and Ralph Stevens Associates founder Ralph Stevens.
“I’ve always had a great regard for David Schwartz and his company,” said Mr. Stevens. “I started my own business less than a year ago — last fall — and looking around the industry, rather than reinvent the wheel, I thought it would make sense for me to align myself with the kinds of services I’d rather not recreate.”
Mr. Stevens worked at MKTG Associates as senior vice president before launching his own enterprise. He was also founder and president of list firm Stevens-Knox & Associates, which was in business from 1972 to 2001.
He is currently based in Boca Raton, FL.
“I have my company and they have theirs,” Mr. Stevens said, “and we’ll work in unison on providing certain prospective clients with the services we both know how to provide.”
A mailing list marketing company, 21st Century specializes in multicultural marketing, cataloging, fundraising and business-to-business lists. The company is based in Farmingdale, NY.
“Ralph is an industry luminary and I deeply value his insight as a businessman and as a direct marketer,” Mr. Schwartz said. “I’m confident that he will enable us to raise the bar and provide even greater services to our clients.”