21st Century Marketing Inc., Farmingdale, NY, said yesterday that it was named manager for a new-to-market list of Spanish-speaking consumers from MediaHeights.
The MediaHeights Spanish ISP Subscribers file has 1.3 million names of consumers who speak Spanish and use the Internet.
The file is selectable by recency, geography, age, presence of children, age of children, mail-order buyer, donor, cell phone owner, gender, income, length of residence, lifestyle, medical ailments, PC owner and political affiliation. The base price is $85/M.
