21st Century Marketing Inc., Farmingdale, NY, was appointed list manager for the Salud Y Hogar Spanish-speaking mail-order buyers file.
The Salud Y Hogar list has 33,100 consumers who ordered health products such as vitamins, supplements, pain relief remedies and creams through the mail. They are 60 percent female and have an average unit of sale of $45.
Geography, gender and telephone number are selectable, and the base price is $90/M.
