2016 Marketing&Tech Innovation Awards Finalists Announced

Marketers can be more creative and innovative than ever before with all the data and technology available to them today. Nowhere is this more event than in the successes of the more than 50 Marketing&Tech Innovation Awards 2016 finalists. The awards, co-presented by DMN and sister publication The Hub, honor not only the most innovative strategies and platforms in marketing today, but also the data scientists, marketing technologists, and other specialists who are the indispensible drivers of ensuring that technology is an asset, not just a tool.

Who’s using data and technology best to innovate their marketing today? Find out below as you peruse the list of the 2016 Marketing&Tech Innovation Awards finalists. Winner will be announced at a swank cocktail party on March 10 in New York, immediately following the 2016 Marketing&Tech Innovation Summit. Come join us for the festivities! Details on both events are here.

Case Study

Analytics Innovation

Content Marketing Innovation

Sales Predictions Using Social Conversations

Experian Marketing Services
and Golfsmith

Analytics for the Holidays

Grapeshot and Sawyer Studios
Lila & Eve

Connected Attribution Solution

Visual IQ and BuildDirect
Marketing Attribution Solution Implementation

One Day Pay

How Scalable UGC Video Content Catapulted Crest Pro-Health HD to #1

New York International Auto Show
Virtual Tour

Stein IAS
The Digital Marketing Maturity Campaign

Verifone Media and Aria Resort & Casino
Verifone Media helps Aria Resort & Casino Enhance Tourist Engagement on the Vegas Strip

Email Marketing Innovation

Mobile Innovation

Experian Marketing Services
and Finish Line

College Fleece Program

Experian Marketing Services and
Delta Air Lines

Delta’s Flight Cycle Program

Merkle and Samsung
SUHD Product Launch

Merkle and Marriott
Marriott Drives App
Engagement Through Email

netCORE Solutions Pvt. and
Reliance Life Insurance Company

Connecting the Dots and Humanizing Email Experience Sees Faster Email-to-Sale

Event Marketing Strategies and Nationwide
Nationwide: Make Safe Happen Safety Experience

Mobile Ad Fraud Study – Mobile Device Hijacking

Harte Hanks and Samsung Mobile

Stein IAS and Key Technology
Mobile Virtual Reality Experience

Omnichannel Marketing

Social Innovation

Experian Marketing Services and
American Eagle Outfitters

Reserve, Try and Buy:
An Omnichannel Shopping Experience


HB/EMA Boston and Xanterra
Parks & Resorts

A Journey to One-to-One
Marketing Excellence

PReturn Inc., Belk Inc., iCrossing
and Kenshoo

Driving Triple-Digit Increase in Conversion Rates

WIT Strategy and Selligent and Extra Space Storage
Selligent/Extra Space Storage

Grey Global Group and Volvo Cars North America
Volvo Interception

Lewis PR
#Trending: Raising the Bar on Cross-Channel Social Media Coverage for Events

Microsoft and Metia
Microsoft in Health

Principal Financial Group
See Your Retirement

W2O Group
Nothing can be perfect


Most Innovative Analytics Platform

Most Innovative Customer Experience Management Platform

Brandwatch Analytics

Fluid PR, Inc.

Citizens Big Data Platform

Origami Logic
Marketing Signal Measurement Platform

Resonate Networks
Resonate Analytics Platform

Chereskin Communications
MaritzCX Platform

Epsilon’s Agility Loyalty


The Kitewheel Customer Journey Hub

Scribner Communications
Qubit Visitor Cloud

Most Innovative Integrated
Marketing Suite

Most Innovative Mobile Marketing Platform

Act-On Software

Oracle Marketing Cloud

Blueshift Labs Inc.
Blueshift Segment-of-One Marketing Automation

Experian Marketing Services
The Experian Marketing Suite

Salesforce Marketing Cloud


FollowAnaytics’ Enterprise Mobile Analytics Platform

The HookLogic Platform

JSA Strategies

Swirl Networks Inc.
Swirl Network’s Beacon Marketing Solution

Most Innovative Social Media Platform


Sprout Social


Stars of Martech

Content Marketing Scribe

Data Scientist

Cassandra Jowett, Content Marketing Manager, Influitive

Craig Vore, Insights Manager, Strategy & Optimization, Outsell

Denice Surjan, Senior Marketing Manager,
Experian Marketing Services

Dr. Maruthi Viswanathan, Managing Director,
RxPrism Health Systems

Steve Sachs, CEO, OneSpot

Christopher S. Penn, Vice President of Marketing Technology, SHIFT Communications

Jonathan Smalletz, Lead Analyst, Merkle

Stacey Hawes, Senior Vice President, Data Solutions, Epsilon

Digital Ace

Marketing Technologist

Chad Blodgett, SVP of Omnichannel,
Rakuten Marketing

Tuomas Peltoniemi, President, Asia,
Digital Arts Network

Emad Georgy, CTO, Experian Marketing Services

Francis Wallinger, Chairman, Alchemetrics Ltd

Gwendolyn Lefevre, Vice President, Marketing Operations & Digital Marketing, Bottomline Technologies

Programmatic Prognosticator

Social Strategist

Amy Good, Adaptive Media Investment &
Technology Lead, Nestle Purina Pet Care

Lewis Gersh, CEO, Founder and Chairman, PebblePost

Victor Wong, CEO and cofounder, PaperG

Michael Rusten Gabriel, Marketing Manager, Envision Creative Group

Stephanie Capouch, Social Media Manager, WP Engine

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