Tania Yuki, Founder and CEO, Shareablee
Yuki may have begun her career as a media and Internet attorney, but after moving from Australia to the United States, she caught the digital bug. Stints as head of acquisitions and branding at an online video content network and product management lead at comScore’s Video Metrix propelled the forward-thinking entrepreneur to found Shareablee in 2013; she’s since grown the company into a leading authority on audience intelligence, competitive benchmarking, and actionable insights for social media. Indeed, under her leadership the company has grown revenue by more than 200%, tripled its client roster, and increased its staff by 400%. Yuki used her forward momentum to also found wimlink, an organization that promotes leadership and professional development for women in media and technology.
Defining moment: When I came to America, it was a challenge after living my whole life on the other side of the earth. I found out that I loved data and numbers. I had always been involved in creative before that.
Words to live by: Get as much done as fast as you can.
Strategy shift: The biggest change that we’ve seen is the seismic shift in how people are consuming video. We think that the future will be much more in video, so we have shifted our research and development so that we could cater to that future.
Up next: The biggest trend is the shift in how marketers think about customers. Marketers are taking a more integrated approach, taking social data and applying it across the organization.
Advice to young marketers: Resist the temptation to get comfortable with what you’re good at; pursue new opportunities of growth and new ideas at every turn.
–Phil Britt
