Joel Moore, Director, Strategic Leadership, Force 3
A calculating, thoughtful marketer, Moore earned industry recognition through his work at Microsoft, where he created a how-to guide to building marketing campaigns based on the company’s best practices globally. But it wasn’t until joining Force 3 that he got the marketing opportunity of a lifetime: a complete rebrand that aligns the company’s content, website, and marketing strategy. Moore rose to the challenge and implemented the company’s customer-centric approach that remains effective to this day. No wonder. Since the rebrand and site relaunch, all of the site metrics have improved by double or triple digits.
Defining moment: The best thing that ever happened in my career was joining Microsoft. At that time I had never met a group of marketers so passionate, driven, and collaborative in my career. The knowledge transfer was amazing and propelled me as a marketing leader in the technology industry.
Words to live by: “Stay hungry, stay foolish.” –Steve Jobs
Strategy shift: Coming into my new company, we lacked thought leadership. Customers don’t want to hear how great you are; they want to know that you’ll be a trusted advisor to their business needs. We now have a community forum that hosts our thought leadership podcasts, blogs, webinars, social feeds, and videos. Our social presence has changed the perception of our brand and our value as a network security company.
Up next: Trigger-based marketing and drip marketing. Also, creating great thought leadership content that addresses a customer’s business challenge.
Advice to young marketers: Align yourself with great people and great mentors.