2015 40Under40 Winner: Jerry Jao

Jerry Jao, CEO and Founder, Retention Science

Jao, a self-described lifelong entrepreneur and a marketer, founded Retention Science to channel his obsession for helping marketers rethink customer retention and long-term customer value. His passion is to enable marketers to better retain their customers through data science; that is, by making data-driven decisions, and by using data they already have in-house. Clients have seen upwards of 300% increases in customer retention by taking Jao’s approach—along with increases in average order value, conversion rates, and revenue.

Defining moment: Being a marketer, the most important thing is about knowing your customers and being able to market a product. I think, having gone through a couple of failures myself, it’s clear to me that marketers need to be able to…solve an issue for your customers.

Words to live by: One of my favorite quotes is from Henry Ford: “If everyone is moving forward together, then success takes care of itself.”

Strategy shift: The merge of social media and mobile: [Marketers] pretty much cannot do anything [without having] a social or mobile component, just because they’ve become such a big part of all of our lives. Everything’s going mobile, and everything is ‘customer first’ and give them information the way they want it.

Up next: We’re really excited about beacon technology; it’s the ability to identify customers’ geolocation and then be able to target them and…present relevant information.

Advice to young marketers: Love what you do, and be true to yourself; that’s when you have your best work.

–Andrew Corselli

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