2014 Essential Guide to Omnichannel Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Omnichannel Marketing, our comprehensive supplement packed with tips to help you kick your omnichannel strategy into high gear.

Editor’s Note: Omnichannel Vision, Multichannel Reality?
Is there substance behind all the hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

Hot List: 5 Ways to Evolve Your Marketing to Omnichannel
There’s never been a better or more necessary time for marketers to embrace omnichannel. Here’s how.

Measuring Marketing Across Channels
As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemenal.

Optimizing the Marketing Channels Mix
4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.

Cooking Up a Healthy Mix
Nick Robinson, CMO of Quest Nutrition, discusses the health food brand’s recipe for optimizing the marketing channel mix.

Hard Habits to Break
What’s blocking omnichannel marketing success? Sometimes marketers themselves. We asked 15 marketing industry pundits, “What bad habit is preventing marketers from getting the most from omnichannel marketing, and what should they do instead?” Here’s their insight and advice.

Parting Shot: Embrace Journey-Centric Marketing
The new realities of how customers interact with brands mean thinking beyond the funnel.

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