Nirvana for most retail marketers is delivering a true omnichannel customer experience. But doing so is usually a difficult and expensive endeavor that involves linking disparate systems and data, and often crosses over into other customer-facing disciplines. That doesn’t mean marketers should stop trying to get there.
What actions can marketers take toward delivering a true omnichannel customer experience? We asked industry insiders to provide their advice. Download this engaging free eBook to read their recommendations.