Hitmetrix - User behavior analytics & recording

12 exciting new ad formats that will replace display banners

Despite the fact that they generate the bulk of digital advertising revenue, display banners are becoming almost universally loathed. Publishers hate them for their garish and intrusive designs, advertisers hate them for their low engagement rates and site visitors just plain hate them, especially when they pop-up in front of text. Thankfully, the industry is evolving and we’re beginning to see some exciting new digital ad formats, especially suited for the mobile era. Here are 12 of the best, put together by Soda Studio:

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