105 magazines launched in Q1: MPA

The Magazine Publishers of America said 105 new magazines were published in the first quarter of 2007.

They represent a 4 percent increase in magazine launches over the same period last year.

Of the new titles launched or announced, 22 served affluent readers; seven focused on kids and teenagers; and six were on home and shelter. Twelve of the new titles were geared toward sports and recreation. Six new titles were created for African-American readers, and four magazines targeted the Hispanic market.

Titles launched by MPA members include Condé Nast Publications’ Portfolio; Disney and ESPN’s E Sports Parent N, Forbes’ Forbes Life Executive Women and Hachette Filipacchi’s Ty Pennington Style. Also launched by MPA members this year were Hearst Corp.’s 210SA, Rodale’s Men’s Health Living, Taunton Press’ Be Sew Stylish, and Time Inc.’s Project Y, Your Look.

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