Tuesday, June 16
1:00PM ET/ 10:00AM PT
Free to register!
Recently we changed our name from LogMyCalls to Convirza. We launched a brand new product at the same time. The process for both took months of planning and coordinated effort. We made many mistakes, got plenty of things right, but also learned a lot.
In this webinar, we’ll discuss the 10 things we learned from launching a new product and rebranding our company. These lessons can be applied to any big marketing project—and will help you avoid the challenges we overcame. They’re strategies that you’ll only learn by going through a big marketing project (unless you come this webinar).
Specifically you’ll learn:
– The mistakes we made during the rebranding process, and how we rectified them
– The biggest hurdle to overcome as you launch a new product or business model
– What’s behind the curtain: how we chose the name, logo and website design
– Strategies to ensure that your team can pull-off BIG projects successfully
Speakers:
McKay Allen, Director of Content and Communications, Convirza
McKay is the Director of Content and Communications at Convirza. He has spoken at marketing events across North America including SMX, Social Media Strategies Summit, LeadsCon, Content Marketing Conference, and SES.
He has authored articles in Search Engine Journal, Mobile Marketer, Mobile Marketing Watch, Target Marketer, Search Engine Watch, and Social Media Examiner. He has placed content on MSNBC, Forbes.com and even the Salesforce blog. He has even been hailed as a ‘Marketing Jedi’ and ‘one-man lead generation powerhouse’ by Direct Marketing News.
Previously McKay was a News Anchor and 2-time Emmy nominated news reporter for ABC affiliates in Salt Lake City and Spokane. He holds a BA in Communications and Political Science from BYU.
Phil Case, Managing Director and Partner, Fluid Advertising
Phil leads Fluid in its quest to become the most innovative and cutting-edge advertising agency, emphasizing brand strategy and creativity. He has worked in the sales and marketing industries throughout his career and in the past led a campaign in over 40 states in policy awareness and fundraising. His strengths include identifying problems and opportunities for businesses and developing cost-effective solutions that are in concert with bottom-line business objectives. Phil received his BA in international business from Brigham Young University.
