Zynga appoints Karp chief marketer

Share this article:
Zynga appoints Karp chief marketer
Zynga appoints Karp chief marketer

Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer.

He “oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales,” said Adam Isserlis, director of corporate communications at the company, via email.

Zynga's advertising products include in-game display ads, in-game sponsorships, and ads that run in its mobile apps. Companies that have advertised with Zynga include The Coca-Cola Co., Amazon.com, American Express Co. and Wal-Mart Stores.

Karp had previously served as EVP of EA Play, a division of gaming company Electronic Arts. EA named Karp chief revenue officer of its EA Games division in 2010.

Zynga filed to go public on July 1. In a regulatory filing, the company reported $235.4 million in first-quarter revenue, with advertising generating $13 million of that. Zynga earns the majority of its revenue from virtual goods purchased with Facebook Credits in its online games, such as FarmVille, CityVille and Words With Friends.

Game development site Develop reported August 10 that Karp had joined Zynga.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.