Zunch Bags Prediction Analytics for SEM

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Experian's Prediction Analytics Inc. tapped Zunch Communications Inc., Dallas, to handle search engine marketing. Zunch is to drive qualified traffic to Prediction Analytics' site at www.predictionanalytics.com and raise its profile across leading search engines.

Prediction Analytics analyzes retail and restaurant locations and markets to gauge possible scenarios that could affect store performance. The company has advised marketers worldwide on 100,000 retail and restaurant spots.

Meanwhile, Zunch recently struck a strategic alliance with SEMS, a search engine marketing firm in Italy. Using Zunch, SEMS will offer to its China-targeting Italian firms search engine and interactive marketing services. Zunch has offices in Shanghai and Taipei in addition to outposts in San Francisco, Mumbai and Milan.

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