ZIP Code Rules

Marketers fear spread of CA ZIP code rules

Marketers fear spread of CA ZIP code rules

Retail marketers are adjusting their data collection strategies after the California Supreme Court ruled in February that Williams-Sonoma could no longer collect ZIP codes during credit card transactions. Retailers are also concerned that the ruling, which has spawned similar lawsuits, will 
impact other types of data collection.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...