Zinio pushes e-mail magazines as green reading

Share this article:

Online publishing firm Zinio has recently launched “The read green initiative,” a promotion aiming to build consumer awareness of digital magazines. It offers free digital copies of titles including Business Week, Men's Health and Elle.

“The main motivation behind this program was to drive consumer awareness around digital magazine and get them to sign up for trials,” said Jeanniey Mullen, EVP and CMO of Zinio.

The promotion lets consumers download one free magazine by signing up at www.GoReadGreen.com with their e-mail address. Once some signs up, they are sent a welcome e-mail with a send-to-friend option. On the first day of the offer, 200 e-mails were sent out to people who had signed up and, through that, more than 2,500 send-to-friend e-mails were sent virally. The goal of the campaign is to get a consumer to sign up for a free magazine to introduce them to the experience, in order to sell more down the road.

The campaign also has an environmental element as well. After doing a study, the digital publishing firm found that consumers are likely to purchase products that are environmentally friendly.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the ...

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.