Zinio pushes e-mail magazines as green reading

Share this article:

Online publishing firm Zinio has recently launched “The read green initiative,” a promotion aiming to build consumer awareness of digital magazines. It offers free digital copies of titles including Business Week, Men's Health and Elle.

“The main motivation behind this program was to drive consumer awareness around digital magazine and get them to sign up for trials,” said Jeanniey Mullen, EVP and CMO of Zinio.

The promotion lets consumers download one free magazine by signing up at www.GoReadGreen.com with their e-mail address. Once some signs up, they are sent a welcome e-mail with a send-to-friend option. On the first day of the offer, 200 e-mails were sent out to people who had signed up and, through that, more than 2,500 send-to-friend e-mails were sent virally. The goal of the campaign is to get a consumer to sign up for a free magazine to introduce them to the experience, in order to sell more down the road.

The campaign also has an environmental element as well. After doing a study, the digital publishing firm found that consumers are likely to purchase products that are environmentally friendly.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.