ZiffLeads expands into industry's largest distribution network

ZiffLeads is augmenting its pay-per-call advertising publisher network.

Advertisers signing up at www.ziffleads.com for set-price pay-per-call leads can now reach customers using the largest distribution network in the industry.

ZiffLeads is allowing advertisers to create and manage phone-based lead generation campaigns targeted at potential customers who search major search engines, leading local directories and major wireless carriers.

In addition, ZiffLeads' advertisements can reach podcast listeners via podcast advertising network partner Kiptronic and will soon reach targeted audiences of more than 40 major cable TV stations and more than 900 radio stations.

Pleasanton, CA-based ZiffLeads allows advertisers to develop ad creatives for various media channels and target audiences, actively manage campaigns and analyze results, all in one interface.