ZettaCom Picks Mansfield for Interactive

Share this article:
ZettaCom, a network communication company targeting optical and multi-service networks, named Mansfield its interactive agency.


An undisclosed number of Silicon Valley agencies pitched for the account. ZettaCom, Santa Clara, CA, previously handled all marketing inhouse.


"ZettaCom wants us to create a new design direction that would also establish a look and feel for other marketing areas, such as collateral and trade show activities," said Peter Mansfield, president of his 10-year-old, self-named agency. "As far as the site itself, ZettaCom wanted us to create a highly functional environment that also accurately positioned the company and reflected the momentum that the company has built in the optical networking market."


ZettaCom was founded in 1999. The company's universal switch architecture supports a range of protocols, delivering speeds from gigabits to terabits.


An agency with billings of $1 million, Mansfield, Los Angeles, also has clients such as iWatt, One Wilshire, Corrigent and MEMGen Corp.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.