Zero Abandonment Rate Proposed in California

Share this article:
Telemarketers have until March 14 to submit comments to the California Public Utilities Commission on its proposal that the state's acceptable abandonment rate for predictive dialers be set to zero.


A law enacted in the state last year instructed the commission to propose an acceptable abandonment rate for dialers, which sometimes cause consumers to receive hang-up or "dead-air" calls when the consumer answers before a telephone agent is available.


Industry representatives say a zero abandonment rate would eliminate any efficiencies gained from using predictive dialers.


For more information on how to contact the commission, go to www.cpuc.ca.gov. The commission is scheduled to decide on the matter by June 6.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Linda Woolley Steps Down as DMA Chief

Linda Woolley Steps Down as DMA Chief

The Direct Marketing Association board of directors names Benton and Berzan as interim replacements in her roles as CEO and president.

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.