Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31.
