June 2013 Issue

Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

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Can the Man of Steel Beat an Iron-Strong Franchise?

3 Effective Ways to Make E-Commerce More Engaging

March 03, 2000

ZDTV Markets site and channel with new show

Cable and online network ZDTV said yesterday that it would be giving away 100 netcams to viewers during the week of March 13-17 to solicit original material for a new interactive television show. The content of "You Made It" will be completely viewer submitted. The company is pushing consumers to a special site for the program, zdtv.com/youmadeit, to learn how to win a netcam and submit either video or flash animation for the program. A special preview of the show will air on March 15 at 10 pm ET in conjunction with the giveaway and the program will go into a regular run shortly after.