Zappos switches up catalog strategy

Share this article:

Zappos.com, best known for its online shoe store, is expanding its presence in consumers' mailboxes.

The company is now distributing catalog mailers, a shift from its previous “magalog” strategy that it used until last November, according to company spokesperson Diane Coffey. The company is “testing the effectiveness of direct mail and will evaluate the strategy going forward based on the results we see,” she said. Last year, when the US Postal Service created an integrated marketing campaign to emphasize the value of catalogs to consumers, it used a testimonial from Zappos.

The latest edition of Zappos' direct mail piece has 27 pages and features items from shoes and children and adult clothing to golf bags and corkscrews.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...